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Vitek presented the membership cards of the best fitness centers and Gift certificates of sport stores to its customers

Ice season goes on.

Within the framework of the “Ice season” action the winners were awarded with membership cards to the best fitness centers and gift certificates to the sport stores. The promotion campaign took place over the whole territory of Russia, in more than 80 cities during November – December of 2008 and was aimed at all categories of Vitek small household appliances. The most popular Russian figure-skaters Ilya Averbuch and Alexander Zhulin have become the central figures of the action. Their images were used in all the advertising materials of the action: posters, shelf talkers, special stickers, placed in all sales points involved in action. When purchasing goods for more than 1200 rubles, the customer received as a guaranteed gift a cap or a scarf from Ilya Averbuch’s collection with his own signature. Total during the action about 30 000 gifts were presented in all large cities of Russia in all biggest sale networks, among which there are federal partners and regional retailers: Technosila, Elektra chain (Moscow, Omsk), Cardinal (Yekaterinburg), Najfl (Chelyabinsk), Domotechnika (Vladivostok), Chance (Voronezh), Poisk (Rostov), Technoshoсk (Saint-Petersburg), Prosto (Saint-Petersburg), Contour Buduschego (Khabarovsk) Roslan (Yaroslavl) etc.

These were not the only gifts: buyers filled in special coupons, took part in the main prize draw: gift certificates of Sport Master store or Vitek household appliances. One of the certificates was given to the buyer who took part in a creative competition and sent an unusual New-Year greeting, the second – to the sales assistant, who helped a buyer to make a choice while purchasing household appliances. The certificates for visiting the best fitness centers as well as certificate for purchasing household appliances to the amount of 25 000 rubles have become the main prizes. Total about 150 certificates were raffled.

The “Ice season” promo campaign was scheduled to coincide with the appearance of one of the most popular projects on the Russian TV– the “Ice period”, where Russian show business stars and the most celebrated Russian figure skaters took part. The Golder Electronics Company and Vitek brand are long-standing partners of this project.

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